Kelly O’Rourke was founded on a deep love of fashion, beauty excellence and femininity.

We are inspired by the natural world around us and what it is to be wild, free and soft yet powerful.

We’ve thoughtfully designed comfortable, versatile garments for independent freedom lovers with a conscientious love of craftsmanship, beauty and the finer things in life. Our mission is to make you feel beautiful, relaxed and confident in what you wear.

Our designs embody feminine energy and demonstrate the soft and delicate as powerful. Ethical production is close to our hearts and our clothing is made with natural, soft fabrics with sustainability in mind. Your lifestyle too is at the core of what we do.

We embrace versatility with day to night looks that effortlessly adapt to the flow and change of your day. We know beauty doesn’t have to come at the cost of comfort. And being comfortable in your skin allows for uncomfortable action; it allows you to step fearlessly into your femininity and own who you are in the world.